Blogging for Lead Generation: Important Statistics (2024)

Does blogging help with lead generation?

That is one of the questions we will answer in this post.

We will also provide mind-blowing insights on the following topics:

• Which blog content types are best for lead generation?
• Where should you place CTAs on your blog to get more conversions?
• How often should you publish blog posts?

Let’s get started.

Blogging for Lead Generation: Important Statistics (2024)

1. Generate websites with blogs 67% more leads than those without.
2. Blogging leads to 434% more indexed pages in search engines
3. 83% of customers Trust blogs when looking for product recommendations.
4. 76% of marketers rate blog articles as very effective for lead generation.
5. 57% of bloggers that publish once a day report strong results.
6. Case studies and white papers are the most effective content types for lead generation.

Do blogs increase leads?

Yes, blogging is an effective lead generation tool—and there’s plenty of data to back it up. On average, companies with blogs generate 67% more leads than companies without. So 76% of marketers believe blogging is the most effective lead generation strategy.

How do blogs attract visitors (and convert them into leads)?

Blogging is an essential part of content marketing that can be used throughout the entire customer journey.

Blog posts not only help attract visitors to your website, they can also convert them into qualified leads and eventually turn them into paying customers.

And this is how this process works:

• Passively generating organic traffic through search engine optimization (SEO). A study shows that blogging can lead to 434% more indexed pages and 55% more website visitors. This is because blogging is crucial for SEO as it allows you to generate organic traffic whenever your content appears in search engine results.
• Establish your authority and build trust. A recent study found that 83% of consumers choose blogs as their most trusted source for product recommendations. Regularly publishing on relevant topics helps you prove that you are an expert in your niche and increases the likelihood that customers will trust your product, service, or subscription offers.
• Encourage the purchasing decision of potential customers. 56% of consumers said they have purchased something from a company after reading its blog, which is why marketing experts believe blogging is one of the top three marketing strategies in terms of return on investment (ROI).

Consider that more and more modern customers prefer the self-service shopping experience. In fact, 91% of customers would rather use a knowledge base and other self-service resources to research products.

For you as a website owner, blog content is the most cost-effective and marketable format to educate and engage your potential customers.

Blogging for Lead Generation: Case Studies

To demonstrate the potential of blogging for lead generation, let’s take a look at case studies of websites that use blog posts for lead generation:

1. Blogging Her Way generated over $8,400 in 9 months

Blogging Her Way is a blogging website that has made money through Mediavine advertising and affiliate marketing. Because blogging was at the core of Dale’s (owner of Blogging Her Way) marketing strategy, she made over $8,400 in revenue in just 9 months with a brand new blog.

One of the specific blogging techniques that has helped Blogging Her Way succeed is publishing seasonal content. This strategy involves planning and publishing topics that have predictable spikes in demand, traffic, and engagement at certain times of the year.

2. Roberts Jeandron Law increased organic leads by 150%

Law firm Roberts Jeandron used blogging with the help of link building and on-page SEO to increase their lead generation efforts by 150%. The firm also increased their website’s daily traffic from a measly 198 to a whopping 1,797 visitors per day.

To improve lead generation, the company worked with a marketing agency and defined key performance indicators (KPIs) to identify opportunities – namely organic traffic, domain authority (DA), traffic value, and keyword rankings. This allowed them to focus their efforts on blog content and SEO strategies that would produce the best results.

3. Sweet Pea Chef’s revenue increased from $187.82 to over $10,000 per month

A Sweet Pea Chef was originally a hobby food blog that made about $190 a month.

With the help of Food Blogger Pro, a membership site that helps food bloggers market and monetize content, the blog was able to improve its content creation, advertising, and sponsored post strategy and increase its revenue by over $10,000 per month.

In addition to creating more content, A Sweet Pea Chef also focused on highlighting the benefits readers can get from their blog. For example, the blog can highlight why a particular recipe is healthy or foolproof even for beginners.

4. ClearVoice increased monthly traffic by 1,665% through relentless blogging

ClearVoice is a B2B content services company that has consistently evolved its own content strategy month after month.

In their highly detailed case study covering the period from January 2017 to March 2018, they managed to increase their monthly page views from 3,000 to over 50,000, which directly contributed to their lead generation efforts.

This is thanks to an adaptive content strategy that continually increases blog content creation. They also used analytics to track their blogging strategy and restructured their content based on performance data.

Top Blog Content Types for Lead Generation

One of the greatest benefits of blogging is the wide variety of content types you can use to engage and persuade your audience.

The Content Marketing Institute conducted an in-depth study on the different content types and their effectiveness in lead generation and nurturing. The survey asked marketers to identify their most important content types for different stages of the customer journey.

Here are the results on the types of content you can publish on your blog:

Here are other non-blog content types and their effectiveness in the different stages of lead generation and nurturing:

• Events (30% for awareness, 41% for consideration and 28% for purchase)
• Podcasts (77% for awareness, 23% for consideration and 0% for purchase)
• Webinars (34% for awareness, 49% for consideration, 17% for purchase)

Where are the best places for call-to-action (CTA) buttons?

A CTA button or link plays a crucial role in lead generation – it serves as a door between your target audience and the next stage of the buyer’s journey.

To create effective CTAs, you need to focus on three things: the CTA itself, its design, and its placement.

Several data sources show the best CTA placement and design strategies for different use cases:

• Intelligent, personalized CTAs work 202% better as static CTAs. (HubSpot)
• When CTAs are promoted via email, they have an average click-through rate (CTR) of 3-5%. (Data box)
• CTAs on post-purchase pages (e.g. “Thank you” pages) make customers 16x more are likely to share their experiences on social media. (Digital Oasis)
• Red colored CTAs have proven to be consistently more successful in terms of click numbers than green-colored CTAs. (CXL)
• If you have engaging content, placing CTAs below the fold line can result in 304% more conversions. (CXL)
• CTAs on “Welcome Gates” have an approximate conversion rate of 10% – 25%while CTAs in sidebars and generic buttons only have a conversion rate of between 0.5% and 1.5%. (Grow and Convert)

How often should you blog for lead generation?

When it comes to blogging, the quality of content is definitely more important than the quantity.

However, this does not mean that the frequency of your blogging has absolutely no impact on your lead generation.

Orbit Media published a study examining and comparing the strategies of bloggers who achieve “strong results.”

Here are some key findings:

Closing words

The numbers don’t speak for themselves: blogging is an essential strategy for any business or aspiring entrepreneur who needs to generate leads.

Not only does blogging drive traffic and nurture your existing audience, a well-optimized mix of blog content also guides users through the buyer’s journey and ultimately leads them to make a purchasing decision.

Luckily, blogging doesn’t require a big budget or a large team of experts. Click here for a complete, practical blogging guide to help you get started!

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Article by

Ankit Singla

Ankit Singla is a full-time blogger, YouTuber, author, and speaker. He is the founder and director of Master Blogging. With over 13 years of blogging experience, he has helped numerous aspiring bloggers achieve their dream of creating successful blogs.

Ankit Singla

Ankit Singla is a full-time blogger, YouTuber, author, and speaker. He is the founder and director of Master Blogging. With over 13 years of blogging experience, he has helped numerous aspiring bloggers achieve their dream of creating successful blogs.