The right choice for everyone

Choosing the right platform to build an online presence is more important than ever. With nearly 20 years of experience working with WordPress, I’ve seen countless trends come and go. But one thing is always clear: the importance of choosing a website solution that aligns with long-term goals, offers scalability, and ensures complete control.

This decision isn’t just about choosing the right tool for today – it’s about investing in a solution that will grow with us into the future. And this is where WordPress really shines.

WordPress isn’t just a website builder, it’s a robust content management system (CMS) that gives users the flexibility and control they need to create and scale remarkable digital experiences. Whether we’re DIYers, freelance designers, or agency heavyweights, WordPress provides the tools and community support to bring our visions to life.

Based on my experience, let’s explore why WordPress is head and shoulders above competitors like Webflow, Squarespace, and Wix for every type of user.

WordPress for DIYers

If you’re a DIYer or hobbyist, you’re probably looking for a platform that’s easy to use, yet powerful enough to grow with your ambitions. Platforms like Squarespace and Wix seem like a perfect fit – they’re straightforward, with beautiful templates and drag-and-drop functionality. But there’s a catch: what you gain in simplicity, you lose in flexibility.

For example, many people who start using these platforms eventually reach their limits when their needs exceed the limitations of the platform, such as the inability to fully customize the design or the lack of support for certain types of content.

WordPress strikes the perfect balance. It’s easy to use, especially with managed hosting solutions and beginner-friendly themes. But more importantly, it’s designed to evolve with us. Unlike closed systems like Squarespace, WordPress doesn’t limit our growth. We own our content, data, and the freedom to make our websites our own.

Thanks to a huge community of developers and enthusiasts, help is always available, making WordPress a great choice for DIYers. The Learn WordPress resource is a great starting point for how-to guides, and the unwavering community support ensures that the platform grows alongside its users, encouraging progress and innovation rather than imposing limitations.

WordPress for freelance designers/developers

As freelance designers or developers, our livelihood depends on delivering unique, customized solutions to our clients. While Webflow offers a sleek design interface and Wix allows some design flexibility, it takes more to match the depth of customization and scalability of WordPress.

Over the years, I’ve seen firsthand how the open source nature of WordPress allows freelancers to push the boundaries of what’s possible. We can build anything from a simple blog to a complex eCommerce site or membership platform.

Need to add custom functionality? There’s a plugin for that. Want to dive deeper into the code? WordPress offers full access, unlike platforms that limit us to a sandbox environment.

This flexibility not only makes our work easier, but also ensures our clients get better results. With WordPress, freelancers can start small and then scale up, adding features and complexity as client needs grow.

The extensive ecosystem of themes, plugins and third-party integrations allows freelancers to create customized solutions without having to reinvent the wheel.

For freelancers, WordPress isn’t just a tool; it’s a gateway to limitless creativity and client satisfaction. The ability to tailor each project to perfection while tapping into a huge market of potential add-ons makes WordPress the ideal platform for those who will settle for nothing less than exceptional.

WordPress for agencies of all sizes

Whether agencies focus on serving small local businesses with specific, community-focused needs or large enterprises with demanding, global requirements, they need a platform that is as versatile and adaptable as their diverse client base.

For a smaller agency, one day it might mean developing an optimized website for a local SMB; for a larger company, the next day it might mean creating a dynamic, content-driven platform for a global brand. WordPress offers the same powerful features as enterprise-level solutions—without the high price tag—making it the ideal choice for agencies of all types.

Having worked with agencies of all sizes, I know how scalable WordPress is, making it perfect for managing multiple clients and complex projects. WordPress’ multisite functionality allows users to manage multiple websites from a single dashboard, streamlining workflows and saving time – regardless of size.

Integration is another area where WordPress excels. It seamlessly connects with various tools, from CRM systems to email marketing platforms, helping agencies create setups that deliver results. And because it’s open source, WordPress transcends the limitations of built-in features – anything you can imagine can be developed and realized on the platform.

The WordPress community and marketplace further enhance its appeal. With a wealth of premium themes and plugins available, agencies can quickly customize their websites to suit each client’s needs. Extensive documentation and community support ensure that even the smallest agency can tackle the most complex projects with confidence.

For agencies large and small, partnering with a trusted WordPress hosting provider like WP Engine ensures that every site is optimized for top performance, robust security, and effortless scalability, regardless of the scope of the project.

Why WordPress is the future

WordPress is considered the gold standard in a crowded market of website builders. Its unmatched flexibility, control and scalability make it the first choice for DIYers, freelancers and agencies.

After working with this platform for nearly two decades, I’ve realized that while other options may offer quick solutions or more elegant interfaces, none can match the long-term value and limitless potential of WordPress.

Whether you’re starting small or aiming for the big time, WordPress is a platform that evolves along with its users. If you invest time in learning, you’ll become part of a community that’s pushing the boundaries of what’s possible online.

The future is open – and WordPress is the key to unlocking it.