WP Engine acquires NitroPack, extending its leadership in managed WordPress site performance

AUSTIN, Texas—JULY 18, 2024—WP Engine, a global web enablement company providing best-in-class WordPress products and solutions, today announced the acquisition of NitroPack, an all-in-one SaaS solution for improving site speed and performance metrics, including Google's Core Web Vitals.

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With an installed base of more than 219,000 websites, NitroPack meets a critical need as a comprehensive website performance solution that provides users with intuitive automation to optimize frontend site speed without the need for technical expertise.

“NitroPack is an example of the technical ingenuity and performance optimizations required to meet today's online demands,” said Heather Brunner, Chairman and CEO of WP Engine. “This single solution can replace multiple optimization tools, and hundreds of thousands of users have already discovered the powerful combination of advanced performance improvements and ease of use. We are excited to add this technology suite to WP Engine's industry-leading WordPress platform and products.”

Innovative, customer-focused results

NitroPack was previously introduced to WP Engine customers with the launch of Page Speed Boost, which leverages NitroPack's proprietary WordPress optimization technology. The acquisition will further strengthen WP Engine's website performance and provide customers with innovative features and flexibility for website optimization.

Since its launch, Page Speed Boost usage has steadily increased, with customers seeing significant improvements in Google Lighthouse scores, which measure Core Web Vitals, including an average improvement of 34% in desktop scores and 132% in mobile scores.

Similar improvements were also observed across NitroPack's wider customer base. Software provider OfficeRnD saw a 12.5% increase in key page conversions and a 10% increase in overall website conversion rate after implementing NitroPack on its website. Additionally, the site's mobile performance score improved to over 90 and it met all Core Web Vitals, significantly improving SEO visibility and user experience.

These customer results align with NitroPack's mission to provide easy access to world-class performance and support its founders' vision of a faster, more accessible web.

“Over the past year, our partnership with WP Engine has highlighted our shared vision and values. We are both passionate about making websites faster,” said Georgi Petrov, co-founder and CEO of NitroPack.

“Having sold companies before, we are very selective in our business partners. Our work with WP Engine has once again confirmed that they are a good fit for our team, our technology and our customers. This acquisition is more than a business transaction. It is the culmination of a relationship built on trust, shared goals and a shared commitment to innovation.”

Differentiated technology

NitroPack's advanced technology delivers impressive results through robust automation and optimizations for faster page load times and better overall site performance.

Key features include proprietary speed algorithms, advanced caching, and a built-in global CDN that help users achieve faster load times without writing code or relying on developer resources.

“NitroPack's technology enables faster load times while freeing up developers to focus on more important projects,” said Ezinne Udezue, SVP and Chief Product Officer of WP Engine. “The acquisition enables WP Engine customers to leverage this technology more fully, as future innovations will allow them to customize NitroPack's features to meet their specific site needs.”

About WP Engine

WP Engine enables businesses and agencies of all sizes to securely build, run, manage, and optimize their WordPress websites and applications. The global technology company serves 1.5 million customers in over 150 countries and offers best-in-class enterprise-grade solutions, tools, and services, including specialized platforms for managed WordPress and headless WordPress, industry-specific eCommerce and agency solution packages, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine's innovative technology and industry-leading expertise are why 8% of the Internet visits a WP Engine-powered site every day. For more information, visit wpengine.com.