Image Optimizer 1.5: Introduction to AVIF compression and conversion

Say goodbye to large images that slow down your website. Elementor's Image Optimizer now supports AVIF, the cutting-edge image format that is revolutionizing web performance and image quality.

Why AVIF?

AVIF (AV1 Image File Format) offers excellent compression that significantly reduces file size while maintaining stunning image quality. This means faster loading times and a better user experience for your website visitors.

How it works

Image Optimizer by Elementor makes it easy to integrate AVIF into your workflow. Simply upload your images and our tool will optimize them in AVIF format, ensuring the best balance between quality and performance.

Advantages at a glance

• Smaller file sizes: Achieve faster loading times and lower server load to give your users a smoother browsing experience. AVIF's advanced compression technology dramatically reduces image file size, saves bandwidth and speeds up your site.
• High quality: With AVIF's impressive compression capabilities, you don't have to sacrifice quality for performance. AVIF ensures your images stay sharp and clear. Whether you're presenting detailed photos or vibrant graphics, AVIF preserves the integrity of your images and delivers an exceptional viewing experience.
• Modern features: Create a visually appealing website that captivates your audience and drives more conversions. AVIF supports a number of modern image features, including High Dynamic Range (HDR) for more vibrant colors, transparency for versatile design options, and animation for dynamic content.

WebP and AVIF support

In addition to AVIF, Elementor's Image Optimizer already supports WebP, another powerful image format. It automatically converts your images to WebP and AVIF formats, ensuring optimal compression and quality. By leveraging these modern formats, you can significantly improve the performance and visual appeal of your website.

How it works

In the WordPress dashboard, go to Media > Image Optimization.

Choose between converting the images to WebP, AVIF or keeping the original format.

First steps

Experience the future of web images today and give your website the performance boost it deserves. Update your Image Optimizer, upload some images and experience the difference AVIF makes to your website speed today.

Get Image Optimizer and see the difference AVIF can make!