6 Social Media Recruiting Benefits You Won't Want to Miss

If recruiting is a priority area for your team, paid advertising is a must for your digital strategy. But did you think? social media to hire top talent?

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Whether it's a more professional network like LinkedIn, a news-related platform like X, more casual networks like Facebook and Instagram, or entertainment-based platforms like TikTok, social media can be a powerful channel to include in your recruitment marketing mix.

On this page, we'll share six social media recruiting benefits, including:

Demonstrating company culture
Reaching potential candidates who aren't looking
Expanding reach through creative targeting techniques
Retargeting interested job candidates
Building a talent society
Getting information

Keep reading to learn more!

6 Benefits of Using Social Media in Your Recruitment Strategy

Ready to see how social media can benefit your recruiting strategy? Let's go inside!

1. Demonstration of company culture

Have you ever considered applying for a job, but wanted to learn more about the company first? Most people do! Yes, you can visit a company's website, but one of the best ways to get a “real feel” for a company is to review their social media activity! This includes company social pages, tagged posts, employee activity, and more. includes

To showcase your company culture and highlight your work to potential employees, you can use one organic social media content strategy. This includes creating regular content to post on your social media profiles to give users an idea of who you are. Think of your social profiles as a “landing page” that lets users know more about your company before they apply.

A strong social media content strategy is integrated and aligned with key pillars that the company wants to reinforce on a regular basis. Just some of these key types of content for recruiting purposes include:

Employee notes and reviews
Company events
Involvement of public service
Awards and recognition
Internal communication of employees

Being active on social media also increases engagement from your employees. When your employees see that their content can be shared on a business page, they will be more likely to share photos/videos of their daily experiences and tag the company in their content (UGC or user-generated content).

A strong social media presence can encourage applicants to feel comfortable applying to your organization!

2. Applying to candidates who are not looking

Now that you have a solid organic social media content strategy, you're ready to take full advantage of a paid social media advertising strategy. This is a key element of a strong social recruiting strategy.

One of the best benefits of using a paid social media advertising strategy is the ability to reach people no search. Why? Because even if users aren't actively Googling “jobs near me,” you can reach your target demographic and raise awareness of your company as a potential next step in their career.

New user targeting strategies are powerful on social media and the ways to target people are endless! Let's talk about those techniques next.

3. Expanding reach through creative targeting techniques

If you want to reach new users, social media is a great way to do it! Depending on the social media platform you use, there are endless opportunities for followers. You can:

Aim to reach target demographics
Find people in very specific geographic areas
Target people similar to existing employees
Contact users with interests related to our open jobs

Targeting may be restricted on certain platforms such as Facebook to prevent any discrimination. Remember that tConflict doesn't always have to be direct to be effective!

For example, if we want to target high school students who are eligible for a post-secondary education program, we may use an additional targeting strategy to reach family members and encourage those individuals to refer potentially interested users. This is something that social media has a unique opportunity to take advantage of!

Explore: How to Find Your Target Audience on Social Media

4. Retargeting interested job candidates

Are you seeing a high volume of traffic to your career website, but not getting the application numbers you want to see? Then retargeting may be a great fit for your goals! Social media advertising offers advanced customer matching and targeting capabilities to reach users who have previously engaged with your company in a variety of ways. This includes:

Reconnect with people who have previously viewed job vacancies on your website within the last 60 days
Reach out to users who are followers of your current social profiles or have recently engaged with any of your social posts/advertisements
Delivering ads to any users who have visited your website in the last 30 days
Using a similar strategy to find people similar to current employees or past applicants

Through these strategic targeting options, you can become a focus for job seekers and motivate them to action as they continue to search for their next career move.

5. Creating a society of talents

In addition to getting direct applications, another goal that social media can contribute to is building an audience for later use. One of the best known ways to do this with your recruiting efforts is through a talent pool.

The mindset of a social media user isn't always to convert instantly. So, offering the option to enter their data for later review without taking a huge amount of time is a great way to generate valuable audience information and increase referrals.

By encouraging talent pool registration with your social ad campaigns, your employers can screen potential candidates and rank their information with the most relevant and high-need jobs that need to be filled.

Not only does this increase the number of applications handled, it can also save your recruiting team time. These talented community members can be remarketed after other campaigns, whether on social media or other platforms like Google Ads.

6. Access to Information

We all know – information is invaluable in recruitment! With a social media marketing strategy for recruitment, you are given endless opportunities to get the word out WHO key potential professionals and their preferences.

For example, creatives who perform well with social media advertising celebrate the ability to grow within the company. This shows that it is a key interest of potential employees and can be highlighted in interviews. Your organization can even extend these internal initiatives to increase hiring interest.

All of this information can be fed into other marketing efforts and throughout the talent acquisition process to increase hire rates.

Help WebFX with your social media recruiting efforts

With 86% of job seekers using social media in their job search, social media recruiting is a must.. With recruiting social media, employers can expand their reach to new audiences, create additional visibility for job openings, support employer branding goals, send new applications from qualified candidates, and gain valuable information to support other recruiting campaigns within the organization.

Looking to use social media advertising for your recruiting purposes? Our expert team at WebFX can support your team in attracting top talent through targeted recruitment campaigns through social media. Learn more about us social advertising services and contact us today for yours free personal quote!