10 Best Heatmap Tools for 2024 to Optimize Your Customer Experience

Analytics are great. They can give you numbers and give you an idea of ​​which pages are getting responses and what aren't, where everyone is coming from and where they're going.

But it doesn't tell you what they do. Right now. Signing up with one (or maybe two) of the best heatmap tools will give you insights into user behavior that your analytics don't.

Fortunately, there is a list of the best heatmap tools you can use to understand how users interact with your website.

Let's go inside!

What is a heat map?

A heatmap is a visualization of user clicks, taps, and scrolling behavior. This is usually a two-dimensional representation of the data, and you will see that the values ​​will be highlighted in different colors.

If you imagine your website is a shopping mall, standard analytics will tell you how many cars drive in and park and how many people visit. It will also tell you which shops are selling the most and which are the most successful.

Heat maps tell a different story. They are more like security cameras that give you an idea of ​​the foot traffic. They will tell you that it is not because some shops do not sell good products, but because there are no signs, or maybe it is a dead-end part of the mall's layout. Heatmaps tell you where these traps are, how to optimize your web design, where to place your content, and what users interact with. You can use this information to promote your content and facilitate the user experience.

10 heatmap tools to track user behavior

The best heatmap tools we've looked at are the user behavior and web analytics versions. These tools are designed to provide detailed information about how users interact with the website. Its main areas of focus are:

• Understanding user behavior
• Identifying problems
• Optimizing websites for better performance and user experience

Here is a list of the best heatmap software you can use:

1. Hot

The first and best heatmap tool we've seen is Hotjar. Hotjar provides subscriber tracking tools, including heatmap software, session logs, and surveys to understand user behavior. Hotjar's extensive solutions provide you with a full spectrum of ideas to improve your website and user experience.

The products they offer are user friendly with full support services. They offer different packages with different cost options so that customers can invest in one with the option to test other features to see if they fit their business model.

2. Crazy Egg

Crazy Egg is the creator of web page heatmap technology. They offer a variety of heatmap report options, including the scrollmap report, which provides information on the most popular scroll depth of your site, and the confetti report, which focuses on user clicks.

Confetti reporting is one of Crazy Egg's unique benefits, as it provides clients with information about click referral sources, search terms, and other user attributes.

3. Mouse flow

Mouseflow's heatmap software does not require manual installation. You implement the code on the site and Mouseflow can generate reports from there. It can also adapt to content changes in real time.

This allows for accurate information with dynamic content or a one-page application. Other options with the heat map tool are click reporting, geographic details, scroll depth information, and mouse movement.

4. Contentsquare

Contentsquare offers advanced heatmap software including click, touch, attention and scroll heatmap reports. Each gives you deep insights into user interactions. For example, an attention heatmap can show which parts of a page hold a user's attention for the longest time. From this, you can determine the exact optimization of content placement.

5. Lucky Orange

With Lucky Orange, you can track your users' interactions with your website in real-time. You can learn how each user interacts with dynamic elements such as menus, forms, and pop-ups. You can share heat map data with your teammates and turn various features on and off while viewing the data. They also have real-time options.

6. Inspection

You get your full range of heatmaps like click-and-swipe heatmaps with Inspectlet, but you also get what's unique to Inspectlet, an eye-tracking heatmap. This technology tells you where the user is looking and what parts of the site they are reading. They do this technology by coordinating mouse movements to predict where the eyes are looking.

7. The full story

Fullstory combines all its features in one solution. They offer heatmaps, real-time data, and you can set your segment and time frame when sessions are needed.

They also have resources like development tools so you can get the full details for the technically inclined. Fullstory also allows you to use their tool in the app settings so you can scan mobile users.

9. Glass box

Glassbox offers heatmap tools for both your website and mobile apps. You can toggle between events such as clicks, changes, or attention time. Every interaction is captured and can be analyzed to reveal how users are using your site. You can display all interactions in one view. You can also drill down into an individual user session to confirm your findings.

10. Visual Website Optimizer (VWO)

You can use the Visual Website Optimizer (VWO) to record your visitors' data while your website is live. VWO uses a decomposition with modal boxes that provides a unique way to analyze data. With each item, you can look at different pages when looking at visitor data.

Learn about your website with WebFX

If you would like information about your analytics data, please contact WebFX 888-601-5359. Our analytics services can give you full insight into your campaign's performance and identify opportunities for improvement.

Once we understand how users interact and engage with your brand, we can work with you to refine campaigns and monitor your digital performance to improve your strategic decisions. Contact us today to learn more!